Selecting a Money Site Niche (Step by Step Part 2)
So in this post I will be talking about money sites, keyword research, tool sets and what you need to look for when it comes to finding a profitable niche. If you haven’t seen part one of this guide yet, please go take a look here.
What is a Money Site
A money site is the site which you plan to monetize / sell things on. A money site should be as engaging as possible and provide real value to the user. I normally recommend that people write the content for their money site to ensure that that content is top quality.
How to Monetize a Money Site
The main way that people monetize a website is by using ads or affiliate products. What we will be doing is using Amazon to monetize our sites, to do that you will need to sign up for the Amazon Associates program – sign up here.
I found this video on YouTube that walks you through the process. Not sure how current it is though.
A note about Amazon: The amazon affiliate program is actually one of the better ones. They pay their affiliates in tiers, so the more you sell, the higher percentage of the sale price you get as profit. The tiers are in the image below (Note: I’m pretty sure that computers and electronics are capped at 4%).
They also give you a commission on ANY PRODUCT you sell. That means that if you are promoting blue widgets, and a user clicks on one of your affiliate links and goes to Amazon. Even if you don’t sell a blue widget, but you instead sell a watch, or a shirt, or whatever – you will still make a commission on anything the users buys. I actually find that about 25% of the things I sell on Amazon are unrelated to what my niche site is promoting.
The Amazon affiliate sales console is also really easy to use and will show you pretty much anything you want to know (although it is a day behind). Here are some screen captures of peoples Amazon earnings.
The only problems that I have with the Amazon program is that if you live outside of the USA, they will only send you your money via cheque in the mail 3 months after you actually made the sales. You also need to have earned at least $100 (it rolls over month on month) before they make a payment.
Finding a Profitable Niche
The bulk of the information you need will be in the video below (If the video doesn’t work, try this link).
Remember: We are targeting informational searches (at least initially) and high converting ones (best and review niches). We are also targeting people in the USA, as that is the largest market, and we know Amazon accepts US customers.
You also want to be fairly specific with your niche site selection, but also fairly obscure. A few public case studies that were very successful were:
- Best survival knife
- Best electric razor
- Best safety Razor
- Best adjustable dumbbells
Examples of poor keywords:
- Best laptop (forget about computer equipment, and also need at least 3 words per keyword – best laptop is only 2 words)
- Best blu ray player (Don’t do home theater type stuff – it’s too hard to rank)
Google Keyword Planner and Searches Per Month
In the next video I show you how to use the Google Keyword Planner tool and what to look for in terms of number of searches per month and the types of products you want to try and sell. (If the video doesn’t load – try this link)
Determining SERP Competition
This next video is probably the most important of all the ones on this page. The reason for that is because if you choose the wrong (too difficult) niche you will struggle to get to the top of Google – and if you can’t get to the top, you aren’t going to make any money. (If the video doesn’t load – try this link)
Tools I Use
Finding Relevant Topics for your Money Site
OK, so this is the final video where I talk about what to write about on your niche site. I show you a number of ways to get topic ideas. (If the video doesn’t load – try this link)
I covered a fair bit of information in the videos on this page, so make sure you understand it all before we move to the next step. After watching all these videos, I would love it if you could go and try to find 5 to 10 niches that you think you could rank (I highly recommend the “Best” and “Review” niches). Once you have your list, send it through to me so I can do a quick review of each topic to let you know if I think it will be easy to rank for, and if I think it will be profitable or not. I don’t want you going off and getting into a niche that may be too difficult or be unlikely to yield a decent profit.
Once we agree on a good niche for you to target, it is important that you buy at least 1 hosting package and get a domain name for your money site. The reason for this is that you want to have it registered as early as possible to give your domain as much age as possible to allow it to rank easier. You will also need to start thinking about the topics you plan on writing about. Aim for at least 20 to start off with, but preferably you want to find over 50.
When it comes to domains, some hosting packages give you a free domain when you sign up. I would make use of this if I were you, but realistically it is only $10.
When you go looking for a domain name, try and make it brandable like I spoke about in the video. If you are targeting survival knifes, don’t purchase bestsurvivalknife.com. Instead go for something like TheBlade.com, KnifeGuy.com, SurvivalBob.com – it all depends on the way you want to take your niche, in this example it could be down the survival path, or the knife path – either is valid.
As soon as your domain is registered, start looking into expired domains (this is in the next video). You will need to buy 5 expired domains in total and the earlier you get them setup, the better.
That’s all I have for you on this particular topic. Click this link to go to Step 3 – Expired Domains