Glossary of SEO Terminology
The following is a glossary of all the different terms that I use and have read/heard whilst being involved with Internet Marketing. If you feel like something is missing, or you believe I have something incorrect, please contact me.
The following are terms you will likely hear all the time – so get familiar with them.
DA (Domain Authority) – Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time (Rank from 0 to 100).
PA (Page Authority) – Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results (Rank from 0 to 100).
PR (PageRank) – Google’s weighting for a site. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Weightings go from
- N/A – Not yet rated
- 0 (Lowest) – Low or Manual Penalty
- 10 (highest) – Only a handful of sites in the world
SEO (Search Engine Optimisation) – Optimising your website so a search engine is more likely to rank it highly.
SERP (Search Engine Result Page) – Where you rank within the search engine.
- SERP 1 = Page 1 Position 1
- SERP 13 = Page 2 Position 3
This is the rest of the terms you may hear or need to understand.
301 Redirect – How you redirect an old webpage to a new one.
Amazon Affiliate – Monetisation method for a website by selling products on Amazon.
Adsense – A popular ad network run by Google for monetising websites.
Ahrefs – Ahrefs website.
Anchor Text – The text used to link to your website – this is anchor text – blue widget
Anchor Text Percentage / Density – The percentage of a type of anchor text
Authority Site – A website that is an expert in a topic.
Backlink – A link originating from on site to another site.
Bank – Making money.
Blog Network – A group of sites used for sending links to your own site.
Bounce Rate – The percentage of users who enter a site and then leave it without viewing any other pages.
CF (Citation Flow) – Predicts how influential a URL might be based on the number of sites linking to it. The more links that the site has, the higher it’s Citation Flow
Money Site – A site you are trying to rank in Google so you can make money.
Churn & Burn – A method of sending lots of links to a new website in an effort to rank number 1 in Google and bank, with the expectation of getting Google Slapped shortly after.
De-indexed – Where Google kicks you out of the SERPs.
Do Follow Link – A link that Google gives weighting to. Looks like <a href=”http://www.website.com/”>Link Text</a>
Google Dance – When your SERP goes up and down quickly within a short space of time. This often happens when new links are sent to a site and Google’s algorithm is determining where your site should rank in the SERPs.
Google Penguin – A penalty that Google can apply to websites based on incoming links and anchor text.
Google Panda – A penalty that Google can apply to a website based on poor quality – Duplicate content / thin content / over optimisation.
Google Sandbox – A hypothetical place where all new websites live within Google. The idea is that Google wants to stop ‘churn and burn’ style websites that use high PR links to shoot to the top of Google and then crash when Penguin is refreshed. The sandbox quarantines your website until it has completed its waiting period. Note: This is unconfirmed.
Google Slap / Slapped – When your SERP decreases significantly over a very short period of time.
Keyword – Words that the search engine uses to determine the relevance of a site.
Link Bait – Providing something to a website owner in the hope of baiting them into providing you a link.
Link Juice / Juice – The power of a link. E.g. I’m getting good juice from that link.
Long Tail – An uncommon or infrequently searched keyword, typically with two or more words in the phrase.
Link Velocity – The speed at which you build links to your site.
Majestic – MajesticSEO website.
Manual Penalty – When someone at Google looks at your site and determines you are gaming the system. You then get a manual penalty where you can get de-indexed or just lose your PR.
Moz – Moz website.
MFA (Made For Adsense) – Website setup specifically to bank from Adsense.
Negative SEO – Sending spammy links to a competitor in the hopes of getting them hit with a Penguin penalty.
No Follow Link – A link that Google does not give weighting to – <a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
Organic Search – The position in the SERP (not paid – E.g. Adsense).
PBN (Private Blog Network) – A private group of sites used for sending links to your own site.
SAPE – A big Russian blog network containing many hacked websites.
Search Volume – The amount a keyword is searched.
TF (Trust Flow) – Predicts how trustworthy a URL might be based on a backlink’s proximity to trusted domains. Links from within trusted neighbourhoods are more trustworthy than links from spammy neighbourhoods.
TLD (Top Level Domain) – .com, .net and .org domains
Web2.0 – Web 2.0 describes World Wide Web sites that use technology beyond the static pages of earlier Web sites.
WordPress – A popular blogging platform that is easy to setup and use.