Expired Domains (Step by Step Part 3)
The way I like to create my private blog networks is to buy a couple of good quality expired domains and use them to link back to my own websites – so that’s exactly what we are going to be doing, and today I am going to show you how to go about finding expired domains, checking their metrics, looking at their history, reviewing their back links and also showing you what a bad expired domain looks like.
Why Expired Domains?
Why use expired domains instead of building up new domains? The reason is actually really simple. We are buying Google’s trust. All the expired domains that we are interested in have links already pointing to them. These links are seen as votes of confidence in Google’s eyes. If you get linked to from a big authority site, then that’s a good vote. If you get linked from lots of new domains, or domains that are low quality, then that’s a bad vote.
Google cares what neighborhood you hang out in, as it’s a reflection of your website. As an example – Who would you trust more? The guy who spends all his time under the bridge sniffing paint, or the firefighter who saves peoples lives day in day out.
If we were to start with new domains, we are unknown to Google. They neither trust, not distrust us as we don’t have any links (votes) yet. we could spend the next year or two building up a website to garner links and be “trusted” or we can buy an expired domain that comes with built-in trust for a few hundred dollars.
Deleted/Dropped and Expired Domains
We buy expired domains over deleted or dropped domains because it is a fairly widely held belief that once a domain is dropped, Google stops trusting it and discounts the links pointing to it. I’m not 100% sure if this is true or not, but I personally have had the best results with expired domains over deleted ones, so I suspect it may be at least partially true.
Motto – just buy the expired ones and pass over dropped ones.
Finding an Expired Domain
Expireddomains.net is pretty much the best site I have used when it comes to finding expired domains. If you can’t find a decent domain through this site, then you probably aren’t going to find any.
When using expired domains, be sure to sign up for a free account and play with the settings. This will make your searching a hell of a lot easier.
The settings that I use are as follows:
- min PageRank = 1
- Min Backlinks = 50
- Domains per Page = 200
Adwords & SEO Filter
- min Moz Domain Authority = 20
- min Moz Page Authority = 20
- min SEOkicks Domain Pop = 50
Sort by End Date. Note: This is just what I use, it doesn’t mean it’s right or wrong. You can choose different settings.
When it comes to the colours on the PR (PageRank) field. Don’t pay too much attention to that. If it’s green then it’s good. If it’s yellow then that means expireddomains.net isn’t sure if it’s good or bad, and if it’s red that means that expireddomains.net thinks it’s bad. That doesn’t mean it actually is bad, and quite often it’s actually quite good. What normally triggers it to go red is that the domain has been redirected to a different page.
When a page is redirected, it picks up the PageRank of the domain it is redirecting to. Now in some instances spammers will redirect to other pages to get a higher PageRank, but more often than not the owner of the site has changed URL and is simply pointing their old domain to the new one. These types of domains are still fine to bid on, providing they still have lots of good links pointing to them. Their PageRank might not be all that high once the redirect wears off, but you should get the domain cheaper and all those old links will still pass juice.
The main thing to note is to just be careful and inspect each domain individually. Just because the tool says one thing, doesn’t mean that its actually correct.
What Makes a Good Expired Domain
When searching for expired domains to buy, the main things you want to look for are:
- Page Rank – Does the domain have a page rank?
- What is the domain and page authority of the domain? We always want > 20
- How many links does the domain have going back to it? We want to have as many as possible, without the domain being spammed. As a minimum you want 150, unless you have REALLY good domains pointing to it – like BBC and Huffington post etc. Even then you want a fair few links.
- What was the purpose of the domain before it expired? Make sure the domain hasn’t been purchased by someone else and re-purposed. E.g. It was a blog about cooking, then was a payday loans site, or car insurance site.
What Makes a Bad Expired Domain
Lots of things can make a domain a poor choice to buy.
- It has no PageRank
- It has too low of a Domain or Page Authority
- It doesn’t have many links pointing to it.
- The links it does have are spam (directory links, lots of comment spam, social bookmarks, other low quality domains).
- The site was previously a porn site.
Tools I use to check domains
- http://www.cekpr.com/ – be sure to check the domain via wayback.archive.org (you might have to go back a few times to see what the site was actually about). Note you can go straight there by clicking Website history ? – Yes on cekPr.com.
The two main websites I user are Namejet and GoDaddy. The reasons are that Namejet has really good quality domains, but you normally pay a little bit more for them, and GoDaddy has massive amounts of domains, so there are normally a few diamonds in the rough.
Don’t forget to read the rules when it comes to using the expired domains within the network.