Creating a Private Blog Network

If you’ve been into internet marketing for any decent amount of time, you will know that one of the best ways to rank a website (and to avoid penalties) is to have your own private blog network where you hold all the cards. Seeing as I have been doing this for a while now, i’m going to show you exactly how to go about doing that 🙂

Google Blog Network

What is a private blog network?

So what is a private blog network I can hear you asking. Well, it’s a group of websites that you either own or have direct access to, where you control all the content, and any links within that content.

So why is that important? It’s pretty simple actually. The reason why it’s important is because links tell Google that a website is important and that a website is about a certain topic. So if you want to rank for a particular keyword in Google, you need other websites to link to you.

Now getting links isn’t actually all that simple, you see not all links are created equal. Some links are pure gold, some are downright poisonous and there are plenty in between. Some examples of each:

  • Good/Pure Gold –
  • Bad –
  • In between  – Pretty much any normal website, like this one

You want as many good links as possible, with pretty much no bad ones. Unfortunately getting the pure gold links is difficult, so we make due with the in between ones, which is where private blog networks come in.


Why make a blog network?

Having a private blog network allows you to send links that Google likes, back to your own website. This allows you to rank at the number 1 spot in the Google Search Engine Results Page (SERP) and make a heap of money!

The private network also allows you to control the anchor text that is used to link back to your website, which helps tell Google what your page is about. As an example, if I wanted to rank for the term blue widgets, I could link to my site using the anchor text blue widgets – like this. Obviously this is a simplified way of explaining how Google operates (they use many hundreds of ranking factors), but it demonstrates the point.

The reason why you care what anchor text you use, is because Google likes dishing out penalties to websites it feels are trying to game their SERP’s (Penguin and Panda penalties). They do this by checking to see what type of links are linking to a website, and if it looks spammy, or the link profile is a not consistent with a “normal” website, then you can get kicked out of Google.

So being able to control the anchor text linking to your website is insanely powerful if you want to get to the top of Google, and stay there.


How do you make a private network?

There are a few ways to make a private network.

  1. You can build up a website from scratch and make connections with other website owners to get links – I have done this before, and it works, but it is VERY time intensive.
  2. You can buy links from black hat websites – I have also done this, and it works for a short period of time, then you normally get penalized.
  3. You can buy expired or dropped domains, where someone has performed options 1, but let their domain expire – This is my favorite way of creating a network, but it is also the most costly.


Let’s get started

I know I have just rushed over a heap of information, but this is just an overview post, if you want step by step information, check out this post.

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